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SMS Strategic Plan
(approved by the Board of Directors July 21, 2004)
Introduction
In July 2003, Seattle Midwifery School began its most recent strategic planning process by conducting an organization assessment that included interviews with board and staff, staff surveys and an analysis of systems and documents. In October, the board and staff used the information gathered from that assessment to ascertain the organization’s internal strengths and weaknesses.
In the fall of 2003, SMS conducted focus groups with major donors, Midwifery Education Program (MEP) students, MEP and Doula and Extension Education Program (now the Simkin School) graduates and faculty and members of sister organizations in the community. After compiling that information and developing a SWOT (strengths, weaknesses, opportunities and threats) analysis, board, staff and faculty held a day and a half long retreat in January 2004 to review the information and use it to develop the outline of our new mission, vision, values and goals.
From February through April, a “wordsmithing” committee of board and staff crafted the outlines into statements and used an iterative process to incorporate feedback from board, staff and faculty. At the April board meeting, the board approved the mission, vision and values. Meanwhile, a separate strategic planning committee was working to develop comprehensive strategies for the goals that were developed at the retreat. This also involved an iterative process of receiving and incorporating feedback from board and staff. The board approved this portion of the document in June 2004, culminating a year-long planning process.
Download the full Strategic Plan (pdf)